Gucci performed a reset this season at Milan Fashion Week. After the ouster of creative head Alessandro Michele, Naples born Sabato De Sarno took the lead of the legendary fashion house.
Less bling, more sexy chic looks hit the runway with looks based on feminine seduction. Parent company Kering sounded alarm bells as sales slipped in key markets. Buyers no longer wanted flashy, but rather low-key pieces. For the past fourteen years, Gucci pieces were about a conspicuous style. A part of the, “Hey, Look at Me wearing something expensive” fashion label group along with Balenciaga and Dolce&Gabbana.
Will this new direction restart the struggling brand? Can buyers wrap their heads around Gucci’s Ancora less is more looks of mini and leather skirts along with jewelled tops? We have to wait for this spring.
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