Author Colin McDowell cynical take on the fashion world in his 1994 book The Designer Scam coined a phrase “Display Artists” for those who show up at events to parade around, get pictures eager being a part of the “best” crowd. Today they are called “Influencers”, people who influence others posting on social media. Others display their recent buys in shopping hauls. How can we not notice the neatly lined bags behind content creators on YouTube. These video Display Artists must show the world they can afford the big brands.
