The new Berlinale Poster, released the last week of December shows a new modern style. The number seventy-five features prominent at the right corner. Ditching film festival Bear artwork is supposed to signal change, breaking from the past, the arrival of a new era, a reinvention of a once significant February cinema event. But, is the new Berlinale just recycling the old with more colorful packaging? It takes more than shiny artwork to re-establish confidence in a film festival that has dug itself into a celluloid hole.
After a few conversations with some professional industry colleagues about the upcoming edition, we are starting to have more questions. What happened to doing something new? It is no secret the Berlinale fell behind, lacking the grandeur of Cannes, the artistic component of Venice, the hipness of Sundance or the commercial launching heft of SXSW, the space for change, a new way opportunity,is wide open in the German Capital. Yet, festival head Tricia Tuttle is on a Honey Moon press tour using pleasant Cucumber Salad language on how the festival looks to differentiate itself from the past. However, on closer examination, what changed appears unclear to regular Berlinale goers. One category eliminated, a new one added, the same past filmmakers with the similar thematic films appear on the schedule, again.
The wait and see game has started. Hopefully, the newly installed Berlinale team has not wasted precious good will.