Is there a need for fashion week? Being fashion enthusiasts we have to ponder this question. I recently spoke to a TV editor. He said, “No way will I attend a fashion show”. As the world continues reeling from Covid 19 the need for a new wardrobe, questionable. September is fashion month. Normally this time of you, packing, invites, calling colleagues about where to meet. Not this time. I got a few live invites, but did not expect many.
The First of the Big Four Fashion Weeks starts today.
As the numbers of infections increase in France, Italy, and UK, sitting in front row feels a bit oblivious. Bags, shoes, and complete looks to wear in front for a Zoom. The style effect gets lost from the neck down.
So many fashion related business face challenges. Models are no longer booked. Their agencies face closing. Magazines struggle to fill ad pages. Retailers attached to life support. Customers fearful of loosing jobs, have less discretionary income.
The future is not clear for all. One certaninty: the fashion industry’s day of reckoinig has arrived.
Stay Tuned for more on this subject. And of course, Black and Paper will cover the fashion weeks.