Influencer, HOW?

Trust Issues!  Has the influencer trend come to an end?   Not sure, but change is taking place. Influencer marketing earned 1 billion in 2017 but the shine is beginning to tarnish. Marketing survey firm Bazaarvoice released findings concluding consumers are growing tired of staged posts by paid influencers.  Many of the surveyed responded the quality of …

From Berlinale: Michaela Coel

A Future Star With Personality London born actress Actress Michaela Coel is effervescent.  When it came to chatting during press interviews at the Berlinale for the European Film Promotion program,  Shooting Stars, she exploded with energy.  Admitting  to not having filters, a character trait since childhood, her confidence glowed during the round table press chats.   A …

Beyonce Takes Control

Inspiring  Beyonce has announced she is working on, or should say taking control of a  Vogue Issue. I assume it is for the prestigious September publication. Can Queen B sell magazines for an industry in decline? The probable answer is “Yes!” What is different about this particular project? She will have  complete control of the …

Mr. Moustache A GO GO

During CSD Berlin I could not help but notice this guy completely energized resembling the sexy Cowboy from the Village People complete with upturned hazel mustache. He was giving crowd body movement like a male pole dancer in leather gear. People were screaming “sexy” at him. What a PRO! Sadly, I did not get his …