Guess Jeans Repositions

I remember the Guess Jean ads from the 90s. Those sexy images of models and celebrities posing in soft black and white images produced by some of the world’s most famous photographers, including Ellen von Unwerth. The pictures defined an era of denim marketing. Founded in 1981 by four brothers, Georges, Paul, Armand and Maurice …

Statement Street Fashion

Street fashion is a statement of independence. A mixing of top to bottom pieces to stand out from the crowd. At Pitti Uomo Raf Ryes talks about his streetwear brand VERYRARE. The Paris based designer discusses his influences and inspiration behind the label as well as the designs that are based on artworks.

Classic Retail Tale

Shopping in Nuremberg’s big department store Breuninger store gives off the feeling of retailer in the concept boutique arena. Unlike corporate shopping nameplates, the Stuggart based chain does not have a cluttered spaces with wall to wall merchandise or taxing small lanes. Instead, thankfully, there is a sense of spatial tranquillity. The ground floor cafe …

Trends 2024

2023 closes. Hello 2024. What do I see as fashion trends in this volatile world? The influencer movement has come under more scrutiny. The Ferragani Scandal in Italy, a loss of trust by followers. Finally, the increasing AI models used by brands and companies mean a reckoning could be on the horizon for this outreach …

A Not So Perfect Scam

She was wearing designer clothes, jetting around the globe to one event after another, posting hundreds of images of the perfect family in endless settings. This was the life for the Princess of Instagram, Chiara Ferragani. Her 30 million followers saw every aspect of her social media existence. The former Italian blogger and model had …