The second part of my reports on Shopping in the New Normal. The world is changing really fast.
Category Archives: Fashion
Statement Wear
Statement Sunglasses Feature preview. We had a bit of fun trying on shades. Which do you like? Produced at Schonhelden Optic Berlin. Stay Tuned for more.
Ikea after Lockdown
I had to pop over to IKEA for a few home items. Getting inside the store today, similar to waiting to get on a ride at Disneyland. Crowd Control in the New Normal.
Trends in Menswear
We spoke with fashion Editor in Chief Alex Popov on the upcoming trends in menswear. What to expect?
Fashion Mags Relevance
Before the lockdown many fashion magazines were under pressure. Are they relevant during an ongoing pandemic? As consumers face stark choices, the existence of many publications looks uncertain. Editions cut. Titles closed. Selling bling is out of style. Check out our video on the matter.
Berlin Reopening, Saturday
The big department stores reopened on Saturday. The early turn out, light. I observed curiosity, people looking around, but no shopping. It is still too early to make a verdict. Perhaps, shoppers will return in the future. But in the New Normal large shops feel like dinosaurs. A species from a bygone era.
Shopping after Lockdown
Berlin partially lifted the lockdown. On Saturday I decided to go go to the KuDamm, the city’s main shopping area, to see the results of the reopening. The department store KaDeWe had it fist day of sale on the 25th. I ventured in, curious. Shopping in the “New Normal” written for an episode of “Black …
Berlin Reopening-Friday
The city has eased the lockdown but shoppers are staying away from malls. Demand has dissolved. The “New Normal” for the short term means less consumption. What makes it hard to buy? The constant reminders of the Coronavirus. A Mood killer!
Shopping, Post Lockdown
Berlin partially lifted the lockdown form the Coronavirus Crisis. Stores up to 800 meters may open. But the limits are as follows: A limited number of people allowed for 20 meters. Sounds easy, but Soviet Union 1975, people standing in line waiting to get in a store. I wanted to see it for myself. As …
Only 30 Days
The classic Aesop Fable of “The Ant and The Grasshopper” is about being prepared while the other played. Looking over the recent headlines, many have lived with the mentality of the Grasshopper. A complete lack of long term preparation for the winter. After only 30 days in lockdown many companies and brands have run out …