At the recent press events I attended, noticing the fashion tribe I wondered. Why do they wear everything but the frying pan? Many were gussied up wearing all the labels from their shelves popping in and out of offices and showrooms. I wondered if there had been a looting at a luxury department store. The pride of being kitsch while not understand the meaning of the word scares me.
Chanel’s quote is, “The last thing you put on, take off.” This has been lost on the Kill for TikTok crowd. When at one time anyone with an eye could see quality and style, in today’s social media driven world standing out as if you were the Oscar Mayer Weiner Mobile at a 4th of July Parade means everything.
It is sad to look dated after only two hours. A great style is eternal. Jackie O never wore a brand emblazoned on her chest. Before Covid, around 2018, many fashion houses redesigned logos to take advantage of the camera phone ratio in an attempt to attract younger buyers. Monogramed mania took over the fashion industry. Every piece had to display a name.
The world had been hit with a name brand sledgehammer. The influencers, TikTokers wear everything all at once. This embellishment veers to pathological bad taste. Imagine stuck in a room with a person who has a big Louis Vuitton bag, Chanel glasses, oversized Balenciaga sneakers and a shinning Gucci jacket. I needed a certified CPA degree to track all the names. How many of these items were fake? No clue!
The shift to subtle fashion has taken place, however I do not think it has made its way to the younger crowd. “Bling” is still a way of life, showing off for the camera. Thankfully, kitchen items do not have a YSL monogram on the side.
