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Think Italian! The Milan Fashion reality is constructed on color with timeless sensual appeal. It is a formula that defines the city time and time again, ingrained in the culture.
Casadei
Santoni
AGL
Milan Fashion Week is inspiration and delight in many forms and colors for next Spring. The sense of style is always present in every collection with qualities of sensual sophistication.
Valextra
Bally
Giseppe Zanotti
Ciao Bello! Milan Fashion Week highlights from the Black and Paper. Never dull, the northern Italian city continues to assert itself as a fashion superpower with so many styles. The spirit of design is in the air. Designers who are inspired by characters of “Chic” is what gives creations a sexy flair. Milan affirms what it does, sexy on top of sexy.
Moreschi
So Milano Store with JW Anderson
Giuseppi Zanotti
Keep up to date with us at Milan Fashion Week.
10 Corso Como
10 Corso Como is a Milan Fashion Boutique in Milan founded in 1991 by Carla Sozzani. It is a fashion temple of atmosphere. Whether looking for the latest issue of Vogue or wanting a roof top café or the buying the latest creation from a young designer, all is combined in a relaxed setting.
While I was attending Milan Fashion Week for Men I managed to get an interview and tour.
How did the idea of a multi-functional space develop?
Before it became a store in 1991, this space was a car garage. Ms. Sozzani was the Editor in Chief of Special issues for Vogue, then Elle. She wanted to open something different, a living magazine but with a Biba (the famed 60’s/70’s London store) influence. At the time there was nothing similar. Also, we wanted to have the spirit of Milan.
What is 10 Corso Como’s definition of retail therapy?
Slow Shopping. This is a space to shop without stress, relaxing. The green area at the entrance, there are many free spaces and chairs to have a café and conversation or to read.
The aesthetics of the store.
The look was done Artist Kris Ruhs. He designed and planned the furniture and interior. Carla and Kris have had a long professional relationship.
And the selection process of items in the store, how is this decided?
Store buyers select items then they suggest them to Carla. She has the final “yes” or “no”. The boutique shows her personal touches. There are pieces from many designers.
In your opinion, why has Milan remained a fashion superpower?
The competition between fashion brands keeps everyone on their toes. We are close to Paris but we do not copy or repeat Milan has strong design, production aspects, and top level craftsmanship.
What is happening in fashion today?
The need to get the collections out immediately, the see now, buy now strategy is the topic, clients want it as soon as it comes off the runway.
How do you support new designers?
Carla encourages new designers. 10 Corso Como has competitions for designers from around the world to submit for a chance to get features in the store. The problem for young brands is resources to continue producing. Now, we have Marit Ilison from Ukraine, a collection using wool forged using very traditional techniques.
What is the future of 10 Corso Como?
Our shoppers expect the different. This store is about choices. There is always something fresh here; displays, looks. We have limited collection with brands and designers. We are beefing up the online presence but it has to be right in staying with 10 Corso Como’s narrative.
I got a personal tour of the store from. It is an inspiring location. There was a gorgeous Azzendine Alaia dress on display. I was told “you can always wear something beautiful.” This look was BEAUTIFUL. The Stephen Jones Hats were also a highlight. Dust Magazine had wearable pages in the form printed t-shirts.
Part of the store experience is going back to see what the teams have created, nothing stays, the dynamic is to refresh.
10 Corso Como is located at Corso Como 10 Milan.
Acer has an interesting product line up this season from the ailing tech company, the brand introduced devices ranging from interacting toys for pets to a hyped up gaming pc.
The Pawbo is for pets lovers all over the world who feel guilty about their four legged friends alone. An interactive gadget is designed for pet interaction that can be controlled from a smartphone while away from home. It even offers treats.
The Xplova is a smart cycling computer with built in camera. It monitors speed and fitness levels.
Staying to its core strength, the brand introduced a new gaming pc, Predator 21 is with a curve monitor, is impressive.
New gaming technologies include infinite screen, eye tracking technology and intuitive sensing.
High-end home appliance maker Bosch’s theme is “Home Connected”. The man inside the refrigerator now has company, a camera. No more guessing what is on the self. Just check via a smartphone app. All appliances from the brand are locally produced with tight quality control procedures. If you buy a home appliance from the brand in the US. It was produce in the US.
Panasonic is investing in “Future Living” and smart cities as the company has become involved in sustainability eco-friendly services and technology on city size scale. In Berlin there company is involved in building a smart city in the Aldershof District with an emphasis on people and connectivity.
Laundroid is a appliance device that washes, dry, and folds clothing. Available soon!
Samsung proves why it is still the top brand in the android world. The Galaxy 7 smartphone is impressive with pen and user interaction. Very smooth interface and great camera. There is also a retina scan ID feature.
The new Gear 3 smartwatch comes in two styles, one classic, the other is sporty, using Tizan Operating System, has 4GB internal storage with battery life of up to 4 days depending on usage. There are two buttons, the home and back with a rotating bezel for scrolling and navigating applications, also different digital faces with a continuing display. The display/face is 1.3 inches. The casing is a bit thick. There is an option to change bands.
Looking forward to IFA16, the world’s biggest consumer tech show, in Berlin we decided to produce a spontaneous shoot at the NHow Hotel Berlin. Technology is a part of everyday life. How did we survive without it? These are the basic necessities of life.
Images by Gita Kurdpoor shot at the NHow Hotel on a sunny day by the Spree River.
During Seek Fashion Trade Show in Berlin I met the always stylish T-Michael. I managed to get him to answer a question menswear and dressing.
Please forgive the background noise.