Digital X in Cologne, the digitalization event started by German Telekom hits the mark for technology gatherings. On September 18th and 19th, brands, experts and press discuss topics concerning: cybersecurity, sustainability, connected business and future of work.
The fifty thousand attendees moved from one staging area to another talking to individuals and teams concerning the future of digital interaction.
I found it a bit contradictory, the topic of Connected Business as many technology companies are requiring return to offices. Since the Covid Lockdowns, Virtual, Augmented and Immersive Reality devices and gadgets have advance rapidly. Apple’s Vision Pro, Meta’s Quest and Microsoft’s HoloLens are being promoted as the next generation of tech headsets.
The Huawei IdeaHub ES2 introduced me to the Bring Your Own Meeting (BYOM) term. The hardware is compatible with Zoom and Microsoft Teams platforms for distanced collaborations. The smart whiteboard, camera and speaker/voice incorporate Z-Tech technology. The applications for this technology go beyond corporate office usage. The educational potential is boundless. Higher learning is about to get disrupted. Schools and universities could use the entire hardware system and platforms digital classes, eliminated the need for physical classes. Students log in to a session with an instructor and can download the lecture via a QR code.
Curiously, giant IBM offered a fashion and tech melody. The US company works with clothing brands an AI profile matrix for brands to better understand customer needs and purchasing habits. Given the poor financial health of online sales platforms, maybe this could help, but I have a few doubts.
I would like to write better about start-ups area in Cologne; however, Germany is still a country trying to embrace the business trend while trying to stay in the risk adverse box. Originality requires going out on a limb. Many of the ideas at the different booths seemed more safe copies of tried concepts.
Schedule Digital X on your tech calendar for 2025, this get together is well worth the time.