Categories
Fashion

Black Friday Shopping 2021

To do the same thing over and over again while expecting a different outcome is insanity. Einstein

For the second Christmas in Berlin the city has been placed on Covid restrictions. Did it work last year? It’s according who you ask. Back to where we started from in 2021. The difference from 2020: 2G and 3G, show proof of vaccination and identification to enter shops.

On the busies day shopping days of the year the consequences of these new policies. The possible death of brick and mortar retail in Berlin. The make or break Christmas Buying Season can mean up to 50% of annual retail profits.

In the German capital, malls and retailers have struggled during the crisis, resulting with many chains closing branches and reducing hours.

This past Black Friday Saturday I visited local shopping areas and stores. The cold weather and rain would put off even the most devoted bargain hunter, add to the inconvenience waiting in line outside in gray 5 degree celsius weather.

Wet and Cold Wait

I drop in to the Alexander Platz anchor store Galeria Kaufhaus. Thankfully, I went to the old TopShop entrance to avoid the crowd. The line only took 2 minutes. After walking around for 30 minutes, I would not call the 5 floor location “wall to wall busy”.

Next, The boutique shopping district Hackersham Market. All the stores had the 2G sign in the windows, but not so many shoppers in the stores.

Jumping on the Sbahn, next stop KuDamn, the main shopping street in the West with all its posh stores.

The luxury department store KaDeWe had a long line, but this time, unlike last year, there was a bit of assurance the line would move fast mixed with entertainment the 2G line would move fast.

After entering, my first thought, where was the crowd? I expected a lot more for the Berlin’s shopping mecca. Making my way up stairs, the food floor was jammed, clearly visitors were more interested in a bite to eat than the 50% off fashion promotions.

As for or Mitte’s Galeries Lafeyette and Potsdamer Platz Mall of Berlin in the late afternoon, the throngs of buyers went missing.

Buying a Bottle
Buying a Bottle

Physical Christmas shopping will suffer these days, no doubt. I went shopping on the day the Omicron variant became a global headline.

This writer ended up buying a bottle Champagne.

Categories
Feature

Black Friday in 2020

I ventured out on Saturday to check on the stores on Black Friday. In Alexander Platz the normal Christmas hustle and bustle was there but not overwhelming. Covid 19 worries kept many people away from the stores.

Categories
Fashion

OOTD on a Budget

I went to the Ingolstadt Outlet Center outside of Ingolstadt Germany. The 110 store center had pretty much all I wanted as a Bargain Hunter, designer stores with some very good prices. As a habitual shopper with less cash but a lot of ambition designer outlets are heaven sent. I have to stretch my “fabu budget” anyway I can.

Covid 19, health and safety concerns come first. Located at each main entrance there is a guard to take temperatures as well as body temperature scanners. Each store allows only so many people in at a time. At the better known brands there were lines, so be prepared to wait a few minutes. I had to skip the Calvin Klein Underwear shop because of the long waiting time.

Plan First

As the shopping conditions were different, I needed to make a plan. Get the layout in my head. Find my favorite brands, get a cafe while planning the logistics and visits Simple, start from one end, work my way around. Easier said than done. I got distracted by the Bally Store. There was no line plus, I am a fan. The markdown was too good to pass up. The service was also good. I got a pair of shoes and belt for good prices. Continuing to work to end, Prada Store but busy, happily they told me to comback or make an appointment. I did the latter

Surprisingly there was no line to get in Versace. The sales guy was wonderful. My find of the day, I got a scarf for 15 euros.

Back to Prada. Sneakers on last mark down for 100 euros. I wanted them, but sadly, too large. Life is cruel.

There is something for everyone. I admit a few brands could have been more generous with the markdowns. 50% off is my minimal point. Anything less makes me feel unwanted.

During these days many of the stores now have phone in and WhatsApp service. Call and ask what for the latest outlet offerings. They will even send pictures and arrange for package delivery.

Shop at Ingolstadt Outlet Centre year round near Ingolstadt Germany.