It’s always a privilege to attend the Boucheron presentation in Paris during Couture Week. The luxury jewel brand’s media gathering in July served up dazzling beats of precious stone designs. In the Vendome head office, creative head Claire Choisne describe the pieces as influenced from her trip to Iceland. The island’s wondrous landscape shaped by water, ice, waves and volcanic terrain provided inspiration to the French native. Travel can be a story in different forms.
I asked Bocheron Creative Head Claire Choisne about a new piece from the Contemplation Collection. The statement Arrow Earring Piece struck me as gender free elegance with a tinge of radical from the historic jewellery brand.
The Arrow Earpiece, I saw it was worn by a man. Is this a gender free piece?
It was actually the first time we chose a man in our campaign. When the model tried the earring, it was so cool, even cooler on a male. I don’t know why men are not wearing jewelry because we also design pieces for them. High Jewelry should not be only for women. When I saw the man with the earring, I felt it was perfect and the right person to wear it. I am so happy if you notice that.
