Tag: fashion trends
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Fashion Week Relevance
I had a conversation with Magazine Editor Alexander Popov from Effect Magazine. Are fashion weeks needed in theses times? Travel restrictions, publications squeezed, brands under pressure, returning to the normality of fashion seasons looks far off. From empty chairs at shows to buying things we may or may not need. We had a fun discussion…
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Paris Couture Week Day 2
The first Digital Couture Week from the City of Lights. Some of my highlights listed below. Stay tuned for more extensive coverage.
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Influencer, HOW?
Trust Issues! Has the influencer trend come to an end? Not sure, but change is taking place. Influencer marketing earned 1 billion in 2017 but the shine is beginning to tarnish. Marketing survey firm Bazaarvoice released findings concluding consumers are growing tired of staged posts by paid influencers. Many of the surveyed responded the quality of…