I am still absorbing Milan Fashion Week but I look back on it with great fondness. I am looking forward to the next one.
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Stay tuned for my upcoming reviews on all the looks.
Milan Fashion is timeless elegance based on a clean aesthetic.
Antonelli Firenze
L27
Bulgari
Does Milan have a signature style? If making the best clothing is a signature style, then I would say, “YES”!
Alitalia’s new uniforms
Black Beauties from Marie Claire
Think Italian! The Milan Fashion reality is constructed on color with timeless sensual appeal. It is a formula that defines the city time and time again, ingrained in the culture.
Casadei
Santoni
AGL
Milan Fashion Week is inspiration and delight in many forms and colors for next Spring. The sense of style is always present in every collection with qualities of sensual sophistication.
Valextra
Bally
Giseppe Zanotti
Ciao Bello! Milan Fashion Week highlights from the Black and Paper. Never dull, the northern Italian city continues to assert itself as a fashion superpower with so many styles. The spirit of design is in the air. Designers who are inspired by characters of “Chic” is what gives creations a sexy flair. Milan affirms what it does, sexy on top of sexy.
Moreschi
So Milano Store with JW Anderson
Giuseppi Zanotti
Keep up to date with us at Milan Fashion Week.
10 Corso Como
10 Corso Como is a Milan Fashion Boutique in Milan founded in 1991 by Carla Sozzani. It is a fashion temple of atmosphere. Whether looking for the latest issue of Vogue or wanting a roof top café or the buying the latest creation from a young designer, all is combined in a relaxed setting.
While I was attending Milan Fashion Week for Men I managed to get an interview and tour.
How did the idea of a multi-functional space develop?
Before it became a store in 1991, this space was a car garage. Ms. Sozzani was the Editor in Chief of Special issues for Vogue, then Elle. She wanted to open something different, a living magazine but with a Biba (the famed 60’s/70’s London store) influence. At the time there was nothing similar. Also, we wanted to have the spirit of Milan.
What is 10 Corso Como’s definition of retail therapy?
Slow Shopping. This is a space to shop without stress, relaxing. The green area at the entrance, there are many free spaces and chairs to have a café and conversation or to read.
The aesthetics of the store.
The look was done Artist Kris Ruhs. He designed and planned the furniture and interior. Carla and Kris have had a long professional relationship.
And the selection process of items in the store, how is this decided?
Store buyers select items then they suggest them to Carla. She has the final “yes” or “no”. The boutique shows her personal touches. There are pieces from many designers.
In your opinion, why has Milan remained a fashion superpower?
The competition between fashion brands keeps everyone on their toes. We are close to Paris but we do not copy or repeat Milan has strong design, production aspects, and top level craftsmanship.
What is happening in fashion today?
The need to get the collections out immediately, the see now, buy now strategy is the topic, clients want it as soon as it comes off the runway.
How do you support new designers?
Carla encourages new designers. 10 Corso Como has competitions for designers from around the world to submit for a chance to get features in the store. The problem for young brands is resources to continue producing. Now, we have Marit Ilison from Ukraine, a collection using wool forged using very traditional techniques.
What is the future of 10 Corso Como?
Our shoppers expect the different. This store is about choices. There is always something fresh here; displays, looks. We have limited collection with brands and designers. We are beefing up the online presence but it has to be right in staying with 10 Corso Como’s narrative.
I got a personal tour of the store from. It is an inspiring location. There was a gorgeous Azzendine Alaia dress on display. I was told “you can always wear something beautiful.” This look was BEAUTIFUL. The Stephen Jones Hats were also a highlight. Dust Magazine had wearable pages in the form printed t-shirts.
Part of the store experience is going back to see what the teams have created, nothing stays, the dynamic is to refresh.
10 Corso Como is located at Corso Como 10 Milan.
IFA 2016 Highlights
YEVO
An intriguing product was the Yevo 1 smart wireless headphones. These small, futuristic earbuds reminded me of Lt. Uhura’s ear piece from Star Trek, with touch control, 20 hour battery life and a microphone. There is a noise cancellation feature. We did not test them but I will keep you posted.
MONSTER (Showstoppers)
New generation of headphones and a modern take on the 70’s Boom Box, with the Monster Blaster was on display this season from Monster. The on ear head devices are equipped with hi resolution audio, Bluetooth, swipe control, and direct digital capabilities. Monster Blaster has 24 hour battery life built, in microphones. It is good for indoor and outdoor settings.
TCL
Another interesting take on a tablet entering the market has been introduced by TCL. The Aess is an Android tablet/pc hybrid with either 15.6 or 17 inch screen capable of being positioned in four angles. Easy for Multi-tasking with voice, gesture control and stylus.
UVIFY and Vuzix (Showstoppers)
Connected to the Vuzix VR helmet the Uvify racing drone is made for the ultimate leave your body experience. It looks veracious. Camera, detachable arms, and fast battery charge are included.
Vuzix Iwear has a high level of video and audio performance. The headgear is lightweight with options for complete immersion. A high pixel number means images are sharp with good resolution. Sound is clear. I watched Kung Fu Panda.
The UVIFY cockpit and Vuzix headsets were connected when I tested them. I wanted to FLY!!!!
LIFEPACK (Showstoppers)
A Solar Powered, anti-theft backpack, Lifepack, from Swedish brand Solgaard integrates a Solor bank, lock in a rugged, sleek carry bag. The solar powered battery can be recharged in the sun, for a full charge, 4 hours is needed. Intelligent features include; Bluetooth speakers retractable locks on the zippers, drop proof laptop storage, work and personal zone and rain cover.
Stay tuned for more updates