Shein, the Chinese based fast fashion brand is about to have an IPO worth billions. What does this say about consumers? Is sustainable clothing all false virtue? Buyers love following the lifestyle of buying sustainable clothing, but in reality they follow their pockets. They want the cheapest pieces online. It is any wonder there is so much confusion in the fashion business.
In our Before Tacky podcast we spoke about buyers want and what they really buy.
Part 2 of the Before Tacky Podcast talks about Fast Fashion and buyers behaviours. What do consumers want? Is “buying better” a trend or only a social media slogan? The panel goes in depth on the subject.
Click below to view the latest episode.
Before Tacky podcast talks about fast fashion. The panel breakdowns the reality. Do buyers really want to pay extra for eco fashion?
Click below to watch the show.
Jil Sander collaborated with fast fashion brand Uniqlo. The Japanese clothing corporation turned to the Queen of Minimalism to boast sales this season. Judging by the sale outs in the Berlin stores. Success! I went to 4 local stores many pieces sold out. Asking the sales people, the same story, “lines before the openings” on Thursday.
I liked the jackets with the high collar. Turtle neck sweaters looked smart. There was an upgrade in overall materials.
It is hard for me to give a concrete opinion on the pieces because most items were sold.
