BlackandPaper

Tag: influencer

  • Fronting and Fake

    Fronting and Fake

    Fronting: Acting like you are more, or you have more, than what really exists. Fake: is a word to describe people who aren’t themselves in order to gain friends and end up being more popular. They seem very nice to everyone, yet trash-talks them behind their back in order to get attention from people and…

  • STILL, NOPE!

    WHY?  There is no fun in posting the pictures. What was once sharing experiences has turned into narcissism and greed. A digital feel good pill for those desiring “Z Level” fame. Perhaps it is because I had a life and travelled before the platform existed. Showing  “I am living a great fake life” borders on…

  • Buy Fab! Return Later!

    Inside many of us lurks an Elisabeth Taylor trying to get out. Glamour requires the right clothing. Everyone wants to lead a glamorous life. Getting the right looks are a part of the formula, overcoming the obstacle of costs is simple: buy today, wear tomorrow, return the day after tomorrow.   During Fashion Weeks the…

  • Our Anniversary

    Life is Good It has been over one year. We quit Instagram to the chagrin of many. Why? Insanity? Lack of followers? How would we survive in an age when so many believe in oversharing? Many thought this action was insane. Amazing how fast time flies. We are still here and doing ok, Instagram Free. …

  • A Quick Interview in Milan

    During Milan Fashion Week it was refreshing to meet a person who appreicuates and supports fashion designer . A “fashion influencer” is a person who goes to shows and posts endless selfies with freebies from brands.  How many “Influencers” really support designers or brands? Meeting Briana Linea of  Instagram  account “Fashion_Fridays”, 330.000 followers, was refreshing.…

  • Influencer, HOW?

    Influencer, HOW?

    Trust Issues!  Has the influencer trend come to an end?   Not sure, but change is taking place. Influencer marketing earned 1 billion in 2017 but the shine is beginning to tarnish. Marketing survey firm Bazaarvoice released findings concluding consumers are growing tired of staged posts by paid influencers.  Many of the surveyed responded the quality of…

  • Is the Party Over!

    Is the Party Over!

    Very recently there has been an upheaval in the media and social media world. Has the time of accountability in influencer marketing arrived? Global consumer company advertiser Unilever made a shot across the bow announcing there needs to be more transparency, less bots and false likes. At Cannes Lions, marketing head Keith Weed insisted on…