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When a campaign is out of the box, it should be appreciated. Normally, fashion brands employ the same template. How many expressionless face models have we seen peddling the latest expensive this or that in glossy images? For a creative business, the fashion industry can be numbing with the same staid images.
Brooklyn jewelry and handbag designer Alexis Bitter took a cue from different influences by imagining a universe with the cast of characters that border on tragic comedy, integrating branding and seeding with clever storytelling in short Instagram videos.

Old money maven Margaux and abused assistant Jules or Jules are the golden Manhattan team, a modern dysfunctional duo that makes the new Sex and the City reboot feel wooden.
Theresa is straight from the John Waters casting call. The fabulous Coney Island native has her seven teen fans on TikTok and a husband who loves Fox News.

The FLU newscasters, a bull eyes parody of modern journalism with serpentine smiles glossed over with high-tech graphics.

Alexis Bitter proves originality and risk can triumph.

The coveted Blue Check Mark, a sign of a certain social media status, membership into an elite club of verification. Platforms dangled these haute emblems to commoners, an aspirational symbol of digital legitimacy. Recently I started getting message on my Instagram account asking me to verify my account. I stopped posting on IG in 2017, at best I irregularly use Stories and have never posted a Reel. The message was a bit odd. For 16 euros a month, I could get verified, no longer a “A Digital No Person”, suddenly a somebody with my eight hundred or so followers. It is no secret Meta has suffered from a tough economy and some heavy VR investment losses. But to cheapen their most valued commodity to raise fast money is a peculiar plan.

Elon Musk’s Twitter started the cash for easier verification trend. The world’s second richest man overpriced buyout of the text based site came at high price with a low cash flow cupboard. Zuckerberg’s picture sharing site soon followed suite playing on its 2.3 billions monthly users hunger for esteem in the InstaFame galaxy. It asks the question, if person only to pay for for the Blue Check, then perhaps it is not so valuable after all.