iphone 7 Archives - BlackandPaper

I went to the Apple store to see the latest releases. They look sleek. they feel good in the hand. They perform the way one would expect, but given the level of expectation for the new iPhone 7, after playing with the latest version of the iconic smartphone, I left the store feeling like the hype was over blown.

Do not get me wrong, the iPhone 7 has plenty of merit. Performance wise it is a smooth operator. There are so many features including: water resistant, longer battery life, camera and the most obvious missing detail: the headphone jack.

The Black iPhone looks good. The larger Plus model I did not like. The larger iPhones seem awkward.

While at the table I felt the dazzle of previous Apple products was missing. People (not as many as past product launches) were playing with the phone but not so many inquiries. That I could actually play with the all the display models on the first day of sales speaks volumes.

I am waiting to see and test the earbuds.

This go round Apple has replaced inspiration with something one step above constant.

The Apple Watch Area of the store was empty. Need I say MORE!

I have not seen the phone, this post is based on my reaction from the iPhone 7 press conference.

I still think the Apple Watch is a Hula Hoop of technology. A dated piece of hardware before you unbox at home. If you have $369 or 319 euros invest in a watch that will last more than a season or you will look as stylish as polyester bell bottom pants.

The iPhone 7. Is this product beginning to show its age? The brands strategy is an upgrade here and one there will be enough to please devotees. There are two categories of phones, the higher price 7plus with souped up cameras armed with 32 GB or 256B it feels like emotional blackmail to spend more money. Water resistant, dual speakers are nice features, the latter more so because the new smartphone has no headphone jack, comes with an headphone adapter, but $180 for the Apple wireless earbuds/Airpods is steep.

I know Apple is a cult of coolness with many faithful followers but this time I feel like the loyalty is being taken for granted. The more expensive iPhone 7 phone feels like a tacky status symbol, a parody of what it once was.