Categories
Fashion

Has Luxury Fashion Come To This?

At the end of 2024, the Luxury Fashion Industry finds itself in a major predicament of its own making. Consumers have caught onto the game, now brands are bracing for the backlash. Buyers are no longer charmed by the “expensive” handbag and other accessories with sky high price tag.

The recent headlines report shopper fatigue for luxury goods. When a major newspaper reads “Death Spiral of Luxury Fashion” there is a big problem. In lock corporate step, houses evolved in Overpriced Zaras, neglecting quality for quantity, big fast profit over long term customer loyalty. Speaking to a colleague concerning these issues, he told a story of buyer’s remorse of people complaining about a certain top tier brand’s handbag coming apart at the seams after a few months of carriage.

It will be an interesting 2025 to see if the Luxury Fashion can regain its footing or continue on# a downward spiral. Only time will tell.

Categories
Fashion

A Fashion Crisis At Hand

The fashion crisis is at hand. When journalist from major publications start sounding the bell over the lack of creativity on the recent runways, there are big problems. What took them so long to see the trees? For years the head in the sand was the modus operandi in the glamorous circles of Milan, Paris, New York and London. Corporations could squeeze designers dry with as many as eight to ten collections a year. When the creative is dry, on the next one. Corporate heads needed shows to sell everything from over priced hand bags to perfumes. Social media’s inexhaustible need for flashy images contributed to fashion’s current tango on the cliffside. Influencers came cheap, while cheapened the value of once aspirational brands.

The fashion world will have fewer cheek to cheek kisses in the coming months.

Fashion Crisis
Dana Thomas Newsletter Headline