BlackandPaper

Tag: marketing

  • Our Anniversary

    Life is Good It has been over one year. We quit Instagram to the chagrin of many. Why? Insanity? Lack of followers? How would we survive in an age when so many believe in oversharing? Many thought this action was insane. Amazing how fast time flies. We are still here and doing ok, Instagram Free. …

  • Influencer, HOW?

    Influencer, HOW?

    Trust Issues!  Has the influencer trend come to an end?   Not sure, but change is taking place. Influencer marketing earned 1 billion in 2017 but the shine is beginning to tarnish. Marketing survey firm Bazaarvoice released findings concluding consumers are growing tired of staged posts by paid influencers.  Many of the surveyed responded the quality of…

  • Is the Party Over!

    Is the Party Over!

    Very recently there has been an upheaval in the media and social media world. Has the time of accountability in influencer marketing arrived? Global consumer company advertiser Unilever made a shot across the bow announcing there needs to be more transparency, less bots and false likes. At Cannes Lions, marketing head Keith Weed insisted on…

  • Toodles, Facebook?

    Toodles, Facebook?

    Given the current crisis involving Facebook and CA, Black and Paper has decided to place its Facebook account on hold, no more postings for the moment. Although no laws have been broken, we feel the current level of trust is eroding on the social media platform. Why? It was an open secret about the Data…

  • Not Thirsty!

    Not Thirsty!

    There are some social media platforms that we like. There are some social media platforms we question. As a site for all things creative, inspiring, and wonderful being in a place of thirsty, desperate wannabes employing questionable means is not for us. Taking all of this into consideration, Black and Paper has decided to quit…