Tag: media
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Conde Nast does it AGAIN!
Yet again, this time around 5% or around 300 people will get pink slips from Conde Nast’s 5,500 employees. As the New York based publishing house takes “death by a 1,000 cuts” road to profitability, I am starting to get the feeling perhaps it is not the patient but the doctors in charge of treatment.…
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Fabulous Denial Syndrome
Being Fabulous! Aspirational living! This is the lifestyle Vogue and other Conde Nast publications put in our faces. That $1500 bag matched with a $900 linen top. Advice; Pay the rent before heading to Bloomingdales. Once again the magazines find themselves in the headlines, but for the wrong reason,,AGAIN! Six years ago Conde Nast debased…
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Fashion Mags Relevance
Before the lockdown many fashion magazines were under pressure. Are they relevant during an ongoing pandemic? As consumers face stark choices, the existence of many publications looks uncertain. Editions cut. Titles closed. Selling bling is out of style. Check out our video on the matter.
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Influencer, HOW?
Trust Issues! Has the influencer trend come to an end? Not sure, but change is taking place. Influencer marketing earned 1 billion in 2017 but the shine is beginning to tarnish. Marketing survey firm Bazaarvoice released findings concluding consumers are growing tired of staged posts by paid influencers. Many of the surveyed responded the quality of…