Pitti Uomo in Florence is the vent to look suave. Everyone dresses to impress for the pageant for the menswear gathering.
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At Pitti Uomo, Suave
Tag: Mensfashion
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Pitti Uomo 2024
From Pitti Uomo 2024, style consultant Taiwo talks about fashion trends and styles. What should men wear this year? Click below to listen to the Before Tacky Podcast conversation.
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Trends 2024
2023 closes. Hello 2024. What do I see as fashion trends in this volatile world?
The influencer movement has come under more scrutiny. The Ferragani Scandal in Italy, a loss of trust by followers. Finally, the increasing AI models used by brands and companies mean a reckoning could be on the horizon for this outreach strategy.
As luxury labels struggle attracting stressed buyers, expect a retreat in many areas. The creative head musical chairs will continue as brands move from conspicuous to quiet style.
Fashion magazines, once trendsetting curators, will continue their free fall still unable to adjust in the digital platform age. Has anyone bought Vogue’s Christmas Issue? Certainly there will be layoffs at publishing houses.
The retail scene is not going to escape, expect less physical stores while the online sites recalibrate. Shoppers should expect return and restocking fees for items sent back as online shops are no longer able to absorb shipping costs.
The Chinese apps grabbed the fast fashion baton and are racing around the fashion track. Temu and Shein have adjusted business models for young buyers to lust for a 1.99 t-shirt.
Sustainability gets the feel good headlines, but has yet to make a real industry economic impact. Big companies will continue practicing greenwashing paying lip service with peppered eco-slogans here and there in ads, but I suspect cash strapped consumers are not in the mood for paying more for better or helping the planet.
Always remember this in 2024: Fashion is cheap. One cannot buy style.
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The Shein Reality
Shein, the Chinese based fast fashion brand is about to have an IPO worth billions. What does this say about consumers? Is sustainable clothing all false virtue? Buyers love following the lifestyle of buying sustainable clothing, but in reality they follow their pockets. They want the cheapest pieces online. It is any wonder there is so much confusion in the fashion business.
In our Before Tacky podcast we spoke about buyers want and what they really buy.
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Coming Soon, Pitti Uomo 24
Pitti Uomo Starts January 9th. The Florence fashion event is a where mens style trends start.
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Soft Luxury Fashion Wink
Luxury fashion buyers are forsaking flash for quiet luxury. I call this trend “the wink cause we know the cost of a piece.” Brunello Cucinelli continues to reap the benefits of the consumer shift to luxurious quality. According to business site Bloomberg, the Corciano, Italy based fashion house upgraded its sales forecasts after outpacing Gucci and other pricey labels.
Cucinelli has been about rich fabrics over classic design reinvention, a traditional approach relying more on style endurance than fashion for the moment. The brand appeals to wearers who are there, not trying to fake it.
Fall 2023 looks from Brunello Cucinelli
Press days are always an interesting moment in the fashion business. These are times when professionals and non-professionals a like trek around the city to press agencies to go over represented clients and brands in more details. For me, I am either inspired or informed. For the upcoming season, inform sat in the driver’s seat.
Amazon Fashion, ?yes?, you read it right. When I got the invitation, my expectations were not high. When I entered the apartment, I asked ?What is Amazon Fashion, Help me understand!? The mega e-commerce site has moved into selling high-end fashion. The bigger surprise was why would desired brands sell on a site known for cut rate prices for everything from books to dog collars to grey brands. The Bellevue, Washington tech giant enlisted social media influencers to appeal to Generation Z’s as an aspiring shopping destination for HUGO and Armani Exchange pieces. Well, Jeff Bezo did not earn $200 billion by making the wrong bets. But then again, who remembers Fire? The Amazon smartphone that came and went.
The second bit of information I was told, Danish corporation Bestseller is introducing a new menswear label aimed at affluent customers. Annarr means ?the next one? in the Norse language. A curious venture for Bestseller, whose subsidiaries include fast fashion staple Jack&;Jones, it means a gamble if clientele want a buying less but better quality. Four collections per year, carefully curated with looks influenced by Copenhagen casual style with a promise of layering abilities. Annarr arrives in stores in Spring 2024.
In the shock and surprise category, G-Star Raw has a 1,200 euro jacket. Normally, one does not associate a luxury price with a known streetwear brand, but as different segments of the fashion market converge in other categories such as trainers and t-shirts, the Dutch label has made a play in the luxury category.
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A Style History
The history of wearing a hat and why from Simone at Borsalino Milan.
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Quiet As It Goes
Monograms are out. Quiet and soft are in. Fall 2023 has arrived, the looks for the up coming season focuses on not being a walking fashion brand billboard. The exact time of this style transformation escapes me but be warned, having BALENCIAGA on your chest is déclassé.
Menswear returned to a more classical approach. Gender fluidity trended on the catwalk, but sales became another matter. Guys are retreating to what they wear best. As Gucci and other disciples of showing it off looked for creative heads, the under the radar quiet brands have hit the mark with shoppers.
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Suave Fall Looks
Check out the Fall pieces for 2023 that set an inspiring attitude.
