Detroitissimi and Fashion

Detroit, The Motor City, is famous for cars and manufacturing. The once industrial hub of America home to once corporate automobile giants General Motors, Ford and Chrysler is reinventing itself with creative industries. Detroitissimi at Pitti Uomo showcased the cities top fashion heads. BM-AC, Bosweel Millinery, Detroit Denim, Deviate, High’s Adventure Gear, K. Walker Collective, …

In My Wardrobe From Japan

The J-Quality Factory Brand Project is a project bringing together eleven certified Japanese garment producers showcasing the menswear fashion prowess of the island nation. Not knowing what expect the first time I met the team last year at Pitti Uomo, the guided tour of selected pieces got my attention. In 2024, for the second appointment, …

Inspiration from a TMI Moment

A person never knows when or why an inspiring time will trigger an idea: looking at a painting, hearing a piece of music or from a TMI moment. Everton McDougall got triggered to start his brand Haus by Everton from a frank conversation. The Toronto native needed comfortable and stylish home gear during the lockdown. …

Guess Jeans Repositions

I remember the Guess Jean ads from the 90s. Those sexy images of models and celebrities posing in soft black and white images produced by some of the world’s most famous photographers, including Ellen von Unwerth. The pictures defined an era of denim marketing. Founded in 1981 by four brothers, Georges, Paul, Armand and Maurice …

Statement Street Fashion

Street fashion is a statement of independence. A mixing of top to bottom pieces to stand out from the crowd. At Pitti Uomo Raf Ryes talks about his streetwear brand VERYRARE. The Paris based designer discusses his influences and inspiration behind the label as well as the designs that are based on artworks.

Trends 2024

2023 closes. Hello 2024. What do I see as fashion trends in this volatile world? The influencer movement has come under more scrutiny. The Ferragani Scandal in Italy, a loss of trust by followers. Finally, the increasing AI models used by brands and companies mean a reckoning could be on the horizon for this outreach …