Today, I got back my repaired Nudie Jeans. That was fast, the hole got repaired. Better than going out buying a new pair. Here is hoping these last a few more years with a lot of wear.
To buy a pair of jeans or use the free repair service, the Nudie Jeans store is located at Memhardstrasse 7, Berlin.
Designer Brett Johnson returns for a conversation on this Before Tacky episode. The Milan luxury fashion head talks about his vision for his label, the quiet luxury trend and the current state of the industry.
The Fake It Till You Make You culture took a hit on Wednesday. The Chinese fashion platform Pandabuy got raided by police. The popular app is known for selling clothing at low prices. The open secret, many fake luxury goods purchased find their way to global influencers. TikTok accounts littered with newly purchased designer labels displayed with so much glee, even Ryan Gosling would need sunglasses. Never mind the source of the clothing. That questionable Dior bag sales for $176 dollars. Why pay 1500 dollars for the real thing? Sixty dollars for a pair of Valentino Sneakers is a steal, no questions asked.
Talking to a professional colleague about the Pandabuy story, this reflects the modern zeitgeist. External validation not with a brand, but with an imitation. Striving for likes and clicks, openly flaunting faketry has no shame.
Recently, while attending some fashion press events, I noticed many Gen Z and Millennials attendees with emblazoned monograms on jackets, shirts and bags. Wondering how so many could afford wearing thousands of dollars on their back, questions answered. The e-commerce site understands its customers. Pandabuy targets young digital content creators who pitch what to buy.
Shutting down one fake site, “with demand comes sellers.”
Another Nudie Jeans post, The denim brand is a staple of my wardrobe. I met the founders in Berlin at Bread and Butter in the early 2000’s. The label has always stood for sustainable. I got my first pair in 2012, I’ve been a fan ever since. The Repair Bar in the Hackersham Market Store shows the level of commitment from the Swedish fashion label. The crotch came apart, probably wear and tear from riding the bike. After my drop-off, I can expect the repaired jeans back in six weeks or perhaps I may trade them in for new jeans.
From Milan Fashion Week this past February with a color from the Caribbean, fashion brand Sugaboi hit the runway with a collection blending a hot palette with a figure hugging forms. Creative head Geoff Cooper made the most of his calendar debut.
Menswear Fashion Designer Brett Johnson returns as a guest to the Before Tacky Fashion podcast. The head of the Milan based brand will talk about his latest collection and the state of men’s style.
From Florence at Pitti Uomo, Arthur Roberts from menswear Ouest Paris talks about his brand’s combination of Hedonism and Space Age influences.
Click below for the Before Tacky Podcast interview.
At Milan Fashion Week in the HUB, start-up label 0331 had a display in the new designers section. The Milan creative collectives started the brand with sustainable practices, up-cycling used denim to new forms.
Brightway from Osaka produces luxurious sneakers made from Japanese leather. The three generation footwear makers have a philosophy: “A Pair to Love Even After 10 Years.” Clic below to watch the Before Tacky podcast interview
Detroit, The Motor City, is famous for cars and manufacturing. The once industrial hub of America home to once corporate automobile giants General Motors, Ford and Chrysler is reinventing itself with creative industries. Detroitissimi at Pitti Uomo showcased the cities top fashion heads. BM-AC, Bosweel Millinery, Detroit Denim, Deviate, High’s Adventure Gear, K. Walker Collective, Modern Athlete and Stormy Kromer represented a new style of design and production from The Great Lake State. The collective heads shared a passion for quality and a dedication to a less but better model of clothing.
Click below for the Before Tacky Podcast talk.