Does Milan have a signature style? If making the best clothing is a signature style, then I would say, “YES”!
Alitalia’s new uniforms
Black Beauties from Marie Claire
Milan Fashions are a combination of elegance and sex appeal for the woman who wants to show her strong emotions.
Mr&Mrs Italy
Furla
Think Italian! The Milan Fashion reality is constructed on color with timeless sensual appeal. It is a formula that defines the city time and time again, ingrained in the culture.
Casadei
Santoni
AGL
Milan Fashion Week is inspiration and delight in many forms and colors for next Spring. The sense of style is always present in every collection with qualities of sensual sophistication.
Valextra
Bally
Giseppe Zanotti
Ciao Bello! Milan Fashion Week highlights from the Black and Paper. Never dull, the northern Italian city continues to assert itself as a fashion superpower with so many styles. The spirit of design is in the air. Designers who are inspired by characters of “Chic” is what gives creations a sexy flair. Milan affirms what it does, sexy on top of sexy.
Moreschi
So Milano Store with JW Anderson
Giuseppi Zanotti
10 Corso Como
10 Corso Como is a Milan Fashion Boutique in Milan founded in 1991 by Carla Sozzani. It is a fashion temple of atmosphere. Whether looking for the latest issue of Vogue or wanting a roof top café or the buying the latest creation from a young designer, all is combined in a relaxed setting.
While I was attending Milan Fashion Week for Men I managed to get an interview and tour.
How did the idea of a multi-functional space develop?
Before it became a store in 1991, this space was a car garage. Ms. Sozzani was the Editor in Chief of Special issues for Vogue, then Elle. She wanted to open something different, a living magazine but with a Biba (the famed 60’s/70’s London store) influence. At the time there was nothing similar. Also, we wanted to have the spirit of Milan.
What is 10 Corso Como’s definition of retail therapy?
Slow Shopping. This is a space to shop without stress, relaxing. The green area at the entrance, there are many free spaces and chairs to have a café and conversation or to read.
The aesthetics of the store.
The look was done Artist Kris Ruhs. He designed and planned the furniture and interior. Carla and Kris have had a long professional relationship.
And the selection process of items in the store, how is this decided?
Store buyers select items then they suggest them to Carla. She has the final “yes” or “no”. The boutique shows her personal touches. There are pieces from many designers.
In your opinion, why has Milan remained a fashion superpower?
The competition between fashion brands keeps everyone on their toes. We are close to Paris but we do not copy or repeat Milan has strong design, production aspects, and top level craftsmanship.
What is happening in fashion today?
The need to get the collections out immediately, the see now, buy now strategy is the topic, clients want it as soon as it comes off the runway.
How do you support new designers?
Carla encourages new designers. 10 Corso Como has competitions for designers from around the world to submit for a chance to get features in the store. The problem for young brands is resources to continue producing. Now, we have Marit Ilison from Ukraine, a collection using wool forged using very traditional techniques.
What is the future of 10 Corso Como?
Our shoppers expect the different. This store is about choices. There is always something fresh here; displays, looks. We have limited collection with brands and designers. We are beefing up the online presence but it has to be right in staying with 10 Corso Como’s narrative.
I got a personal tour of the store from. It is an inspiring location. There was a gorgeous Azzendine Alaia dress on display. I was told “you can always wear something beautiful.” This look was BEAUTIFUL. The Stephen Jones Hats were also a highlight. Dust Magazine had wearable pages in the form printed t-shirts.
Part of the store experience is going back to see what the teams have created, nothing stays, the dynamic is to refresh.
10 Corso Como is located at Corso Como 10 Milan.
An accessory is the perfect statement detail, in Milan there is no shortage of the perfect bag with unique touches for a man on the go.
Orciani
Valextra
Bertoni
Menswear in Milan was about comfortable, breezy fabrics with touches of sex appeal.
Cifonelli decided if a man is going to be sophisticated, be sophisticated.
Trussardi defined the masculine shape in the forms of pieces representing leisure .
Larusmiani took inspiration from the Rat Pack with pastel colors and informal forms.
Ermanno Scervino decided on the informal with colors, stripes, and prints
Brunello Cucinelli looks were more manly man urban for taking a coffee at a chic sidewalk cafe.
Luca Larenza had a Mexican motif his collection of sweaters and t-shirts
Calvin Klein stayed true to its minimalistic DNA with understated coolness.
All images by Canon Camera Ixus.
Milan Fashion Week 2016 is having an embarrassment of riches this season with so many great collections along with many looks.
Favorites:
Versace showed restraint yet this was a great collection from Donatella, a mixture of the brand DNA mixing with day wear looks..
Ermanno Scervino went for the sleek feminine silhouette of soft fabrics.
Emporio Armani filled the collection with jackets and cropped shirts.
Sportmax was assured with a 60’s shapes and color spectrum.
Costume National was a unified collection filled with black and white.
Moschino was inspired by Chanel but in a playful way.
Prada went with strong leather power suits with short hemlines.
Gucci gave the world a new meaning for Granny Chic.
Bally gets a special mention for pants suits along with many other rich looks.
Philipp Plein continues to evolve to become the new Rock Star Designer with studded, shiny looks.
Iceberg’s Dr. Suess inspired looks were fantastic for those looking for something a bit on the edge but no over the cliff.
Les Copains collection felt inspired by Asia with belts and knitwear.
Antonio Marras gave his collections a touch of dark sparkle with strong prints, full dresses, and lush silk.
Giorgio Armani turned to red and walking shorts with tailored jackets.
Dolce & Gabbana paid tribute to Italian summers and holidays gone by with graphic prints inspired from the past.
Salvatore Ferragamo was soft with leather, frocks, and strapless looks.
Aquilano Rimondi displayed mini skirts and minimalism.