Yes. I traded in another pair. I’ll give you the low down later.
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Nudie Trade In
Tag: nudie jeans
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At Nudie Again
Recently, I took my Nudie Jeans back for a free repair, again. Part of their sustainability policy is to repair or replace of jeans if needed. Staying true to the heritage, the brand’s store is centered around a sewing machine. I bought these jeans in 2013. “Buy Better” to paraphrase Westwood. I paid 119 euros for one pair of jeans from the Scandanavian Ready to Wear label. I am not a fan of throw away clothing. There are cheaper jeans but I like purchasing pieces that last, more of an invest than buy.
Since that time they have become favorites returning them 3 times for a fast fixing. This time a worn hole in the pocket needed tending. A quick drop off at the counter, a collection number. The sales person told me to comeback in a week for pick up. It took a bit longer because the sewing machine broke down for several days.
My investment paid off over the years. I still get a return from wearing the jeans. The repair concept has been sold on my friends. They are considering buying pairs even if they cost more.
I plan on keeping these Nudie Jeans for a few more years. What happens when I cannot wear them any longer? Well, the company’s vintage jean trade in plan with a 20% discount offer for a new pair looks good.
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Nudie Jeans
Sexy Sustainable Fashion
Another follow up to a past story regarding Nudie Jeans I wrote a few years ago. The brand’s policy concerning sustainable fashion is not just a marketing strategy but a part of the Swedish label’s DNA. If a pair of jeans are torn or in need of mending the buyer can take them back to a repair center free of charge. I took my pair back to the store for second time to fix the rip in my pocket. After filling out the form the staff took the jeans back and politely said, “they will be ready in 3 weeks.”
I can honestly recommend buying pieces from this denim brand. I have not had any regrets in 4 years of wear. A good pair of denim are like a good charm. They give off a feeling of confidence, feeling good, looking great!
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Nudie Jeans
Sustainable Style from Nudie Jeans
Since 2007 the Nudie Jeans has taken a hands own direct approach from start to finish regarding sustainable consumption weather from the production factory providing safe working conditions to upcycling after final usage.
The Swedish Denim and Jean maker has developed a stylish ecosystem based on: Breaking in, Repair, Reuse, and Recycle. Sustainable consumption and Conscience Buying is the center of the brand’s decision to make jeans with 100% organic cotton, top quality material.
The idea is to have fun and personalize the style of denim by making a pair as a second skin on the body, high quality jeans that capable of being worn for a long duration without washing. The breaking in process for is usually 6months or more depending on usage but eventual a pair of jeans becomes personal with a second skin feel of comfort.
Nudie believes jeans should not be thrown away. The brand has set up repair shops with denim specialists who will repair anything ripped or broken as many times as the wearer wants. Also, there are Self Repair Denim Kits. A customer feels the relationship is over with the jeans Nudie provides a voucher for a new pair. What happens to jeans traded in? Each pair are repaired and then sold second hand in a Nudie Store.
Always exploring and inventing new ways to recycle jeans, denim material has been used to stuff Volvo Car seats and torn into strips to make woven rugs.
Side Note: While I was in the Nudie Jeans Store in the Berlin Mitte district making images for this piece I met a man who had previously traded in his jeans (See Image) he had worn for 5 or 6 years. He was in the store buying another pair.
For the nearest Nudie Jeans Shop go to www.nudiejeans.com
Stay tuned. We will cover other brands involved in sustainable fashion.