Luxury fashion buyers are forsaking flash for quiet luxury. I call this trend “the wink cause we know the cost of a piece.” Brunello Cucinelli continues to reap the benefits of the consumer shift to luxurious quality. According to business site Bloomberg, the Corciano, Italy based fashion house upgraded its sales forecasts after outpacing Gucci and other pricey labels.
Cucinelli has been about rich fabrics over classic design reinvention, a traditional approach relying more on style endurance than fashion for the moment. The brand appeals to wearers who are there, not trying to fake it.
Bauyrzhan Shadibekov talks about Visa Fashion Week Almaty. The CEO discusses the elements of putting together a new professional fashion event from the Eurasia capital. On this episode of the Before Tacky podcast get all the details of an emerging creative style scene.
From New York to London to Milan and now Paris, there is a trend. After reviewing fashion weeks looks and pieces for Spring 24, there is definitely a change happening. Wearable styles without selfie friendly monograms are charging down the runways.
Gucci performed a reset this season at Milan Fashion Week. After the ouster of creative head Alessandro Michele, Naples born Sabato De Sarno took the lead of the legendary fashion house.
Less bling, more sexy chic looks hit the runway with looks based on feminine seduction. Parent company Kering sounded alarm bells as sales slipped in key markets. Buyers no longer wanted flashy, but rather low-key pieces. For the past fourteen years, Gucci pieces were about a conspicuous style. A part of the, “Hey, Look at Me wearing something expensive” fashion label group along with Balenciaga and Dolce&Gabbana.
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Will this new direction restart the struggling brand? Can buyers wrap their heads around Gucci’s Ancora less is more looks of mini and leather skirts along with jewelled tops? We have to wait for this spring.
Stay tuned for Before Tacky, our podcast on fashion news and reviews.
Monograms are out. Quiet and soft are in. Fall 2023 has arrived, the looks for the up coming season focuses on not being a walking fashion brand billboard. The exact time of this style transformation escapes me but be warned, having BALENCIAGA on your chest is déclassé.
Menswear returned to a more classical approach. Gender fluidity trended on the catwalk, but sales became another matter. Guys are retreating to what they wear best. As Gucci and other disciples of showing it off looked for creative heads, the under the radar quiet brands have hit the mark with shoppers.
According to the fashion magazines, the word is always curious to see the latest midriff worn by a Hadid. Want to learn about Hailey Bieber’s skin care routine, for the 120th time, check out the latest issue of,,,. There was a time when publications were sources of inspiration and knowledge, along with the glossy images.
As readers moved from pages to digital platforms, magazines have lost their place at the head of the cultural table, no longer having a manicured nail on the pulse of style. Influencers, YouTube commentators and TikTok celebrities set the agenda in the never-ending world of original content. Vogue, along with its rivals, feel stale.
Forgive me for being lost, why do the fashion magazines continue to reproduce the same stories on social media and on the newsstand? Pivoting got lost in translation perhaps because of press relations, contacts, sticking to what they know could be the answer, despite dwindling sales and relevance.
The world is facing a war, inflation crisis, climate change and political uncertainty to name a few, yet, the fashion magazines seem lost in a maze of recycled satiny. Can anyone save these peaches and cream pages? Do they want to be saved is becoming the question. Fewer and fewer readers in the world will always be updated on Hadid’s six-pack.
Cannes Film Festival 2023, a bold red carpet look based on the principles of a circular sustainability. Actress Eugenia Kuzmina graced the Croisette in a dress designed by Mira von der Osten for CRUBA.
Click on the video to find out what made the creation special.
Sustainable Fashion on the Red Carpet is subject of the next podcast. For the Cannes Film Festival, fashion brand CRUBA made a VCR Tape Dress. How did the bold woven look get created for Actress Eugenia Kuzmina? Stay tuned for the Before Tacky Podcast.
