The history of wearing a hat and why from Simone at Borsalino Milan.
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Tag: ootd
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Fashion Reviews
Fashion Season is here with the big runway shows from the capital cities of style showing off their newest collections.
Looking over the designs, we have some opinions. Before Tacky is coming soon.
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Quiet As It Goes
Monograms are out. Quiet and soft are in. Fall 2023 has arrived, the looks for the up coming season focuses on not being a walking fashion brand billboard. The exact time of this style transformation escapes me but be warned, having BALENCIAGA on your chest is déclassé.
Menswear returned to a more classical approach. Gender fluidity trended on the catwalk, but sales became another matter. Guys are retreating to what they wear best. As Gucci and other disciples of showing it off looked for creative heads, the under the radar quiet brands have hit the mark with shoppers.
According to the fashion magazines, the word is always curious to see the latest midriff worn by a Hadid. Want to learn about Hailey Bieber’s skin care routine, for the 120th time, check out the latest issue of,,,. There was a time when publications were sources of inspiration and knowledge, along with the glossy images.
As readers moved from pages to digital platforms, magazines have lost their place at the head of the cultural table, no longer having a manicured nail on the pulse of style. Influencers, YouTube commentators and TikTok celebrities set the agenda in the never-ending world of original content. Vogue, along with its rivals, feel stale.
Forgive me for being lost, why do the fashion magazines continue to reproduce the same stories on social media and on the newsstand? Pivoting got lost in translation perhaps because of press relations, contacts, sticking to what they know could be the answer, despite dwindling sales and relevance.
The world is facing a war, inflation crisis, climate change and political uncertainty to name a few, yet, the fashion magazines seem lost in a maze of recycled satiny. Can anyone save these peaches and cream pages? Do they want to be saved is becoming the question. Fewer and fewer readers in the world will always be updated on Hadid’s six-pack.
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Sustainable Red Carpet
Cannes Film Festival 2023, a bold red carpet look based on the principles of a circular sustainability. Actress Eugenia Kuzmina graced the Croisette in a dress designed by Mira von der Osten for CRUBA.
Click on the video to find out what made the creation special.
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Sustainable Red Carpet
Sustainable Fashion on the Red Carpet is subject of the next podcast. For the Cannes Film Festival, fashion brand CRUBA made a VCR Tape Dress. How did the bold woven look get created for Actress Eugenia Kuzmina? Stay tuned for the Before Tacky Podcast.
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Fronting and Fake
Fronting: Acting like you are more, or you have more, than what really exists.
Fake: is a word to describe people who aren’t themselves in order to gain friends and end up being more popular. They seem very nice to everyone, yet trash-talks them behind their back in order to get attention from people and make “friends” just to improve their social-status.
Shameless display of wealth entered a new dimension with the advent of social media, especially with Instagram. A post is not just a post, a picture is a digital brand. Fronting the fabulous life gives cred to the IG generation, living the Kardashian life. The economic reality behind the filtered smile, a lack of cash to sustain the image. Shopping, shopping, shopping for a designer bag, the latest sneaker, that brilliant fuchsia piece takes money. Bill Gates is now divorced, available, but the tech mogul does not want a clothes horse on his arm.
A TikTok post from a luxury retailer sales person revealed the hard truth. Fronting is mainstream and has reached the top. According to the sales person, people buy items, post them, then return the clothes to the store. Is this behavior new? NO! The past few years, there have been stories about “Instagram Returns”. Customers buy, wear, post, take back to the store. A generation go wearing something then brazenly returning was considered low to no class. In the 21st century, embarrassment is an outdated concept. Attention seeking knows no bounds.
One Saks Fifth Avenue shopper complained the high-end clothing mecca feels more like a thrift store, with many pieces on the store shelf looking worn.
Faking and fronting is contagious.
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Driving, Need An Accessory
Check out the quick style tip from Andrea Muzzuca of The Outlierman.
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Logomania is OUT!
The end of an era, actually, a recycled trend that started a few years ago Logomania has moved from being Bling Chic to feeling dated. As the world continues to grapple with Covid and the Ukraine War, showing off a luxury purchase with a giant emblazoned logo seems a bit out of touch.
I remember when the latest craze of Logomania started thanks to social media. The Fake It At Any Cost culture went digital global on sharing platforms. First time luxury buyers not only wanted to show off their new affluence they wanted to flaunt the wealth. At times, the over do it styling became clownish. Classic, understated looks be darned.
Notice
Almost every fashion presentation or show I attended, it was the same plan, Go Big, Get Noticed. Fashion brands scrambled to redesign collections as well brand logos to get noticed. Influencers taking endless selfies accompanied with their latest purchases of an envied lifestyle dominated Instagram. Becoming a a living billboard was what fashion was all about for the past six years. Going to certain runway shows invitees would dress head to toe, as if attending a cult gathering, in a brand’s trademark symbol.
The was the fastest industry wide “What’s In Today, Out Tomorrow” shift I’d experience. Scalps were claimed. Recently, Michele’s exit from Gucci and Scott’s departure from Moschino are signals of the shift. A new reality has dawned of job uncertainty and energy crisis. The all-over Balenciga logo looks are out like latest The Shazam Movie.
As a very part time stylist and editor, a bit of relief because I never embraced paying a lot of money advertising a luxury brand. I was taught when it comes to fashion, notice me, then the clothes.
As I have said, there is a reason why images of classic styles are eternal, not because of a logo.
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A Hat Tip
Getting the best fit for wearing a hat may look easy. Borsalino expert Simone Coriddi from the Viale Della Spiga store.