From Florence Italy during Pitti Uomo, this spontaneous podcast happened while walking to another appointment. I met Felipe Fiallo while the Italian shoe designer was discussing his collection.
I grabbed a tablet, then asked him to go over his footwear designs.
The menswear gathering in Florence happens January 14th. The latest style trends as well as the best dressed men on the planet from the most classical city in Italy. We are excited to bring you the fashion news.
Pitti Uomo 2025 starts January 14th in Florence Italy. The bi-annual menswear fashion trade fair showcases brands, style and trends from around the world. The fashion world faces strong headwinds as economies slow down, consumers cut back and geo-politics rattle business. During a Zoom Call with Director of Communication Lapo Cianchi, the head gave one word, “Unpredictable” is the general outlook in the fashion world. The frank honesty was welcomed. The business model for fashion trade show is being called into question. Since Covid, the attendance numbers have not recovered. Even so, Pitti Uomo is a special gathering for men’s fashion lovers.
With over 800 exhibitors signed, this upcoming apparel forum is an important event on the calendar. MM6 from French house Maison Margiela hits the runway with “do not follow the rules” looks. The other designer on the calendar, Satoshi Kuwata, comes to Tuscany with his label Setchu. According to the brand’s web page “a fusion of two cultures” is the basis of the gender-neutral aesthetic.
Center Court at Pitti Uomo’s Fortezza da Basso
Fashion and lifestyle concepts continue to evolve and merge. Concepts of Community and Active Style of Living have emerged as consumers push more into experiences over brand linkage. Producers, buyers and creatives seek shared passions with communal relationships and passions for the same ideas and values.
Knees Up, a new concept store centered around Marathon enthusiasts has a prominent role at Pitti Uomo. The popular retail space located in East London offers fashion, coffee, sportswear and a place to recover from physical training. Several athletic brands will exhibit with the first-time headliner in Fortezza da Basso.
The same questions linger, but have become more obvious. As customers move away from well-known masstige labels, will retailers take a chance on small brands? Perhaps in these rattled times, a small bet can pay back big returns.
Of course, we expect the traditional Dandy pageantry in the center courtyard.
Pitti Uomo starts January 14th until 17th in Florence Italy.
The J-Quality Factory Brand Project is a project bringing together eleven certified Japanese garment producers showcasing the menswear fashion prowess of the island nation. Not knowing what expect the first time I met the team last year at Pitti Uomo, the guided tour of selected pieces got my attention. In 2024, for the second appointment, there were more and better pieces. The cashmere sweaters (below) came from the wings from an angel, soft, light and vivid brushed to achieve a distinctive luxe feel. A piece from these collections would have a prominent place in my wardrobe.
A person never knows when or why an inspiring time will trigger an idea: looking at a painting, hearing a piece of music or from a TMI moment. Everton McDougall got triggered to start his brand Haus by Everton from a frank conversation. The Toronto native needed comfortable and stylish home gear during the lockdown. Today, the men’s footwear designer’s brand is in stores.
For this Before Tacky podcast Everton talks about the why behind the founding of fashion label.