Very recently there has been an upheaval in the media and social media world. Has the time of accountability in influencer marketing arrived? Global consumer company advertiser Unilever made a shot across the bow announcing there needs to be more transparency, less bots and false likes. At Cannes Lions, marketing head Keith Weed insisted on …
Tag Archives: pr
Not Thirsty!
There are some social media platforms that we like. There are some social media platforms we question. As a site for all things creative, inspiring, and wonderful being in a place of thirsty, desperate wannabes employing questionable means is not for us. Taking all of this into consideration, Black and Paper has decided to quit …