From Milan’s most stylish concept store Antonia, fashion designer Khosrov talks about a collection themed on classic styles combined with modern elements.
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Luxury fashion buyers are forsaking flash for quiet luxury. I call this trend “the wink cause we know the cost of a piece.” Brunello Cucinelli continues to reap the benefits of the consumer shift to luxurious quality. According to business site Bloomberg, the Corciano, Italy based fashion house upgraded its sales forecasts after outpacing Gucci and other pricey labels.
Cucinelli has been about rich fabrics over classic design reinvention, a traditional approach relying more on style endurance than fashion for the moment. The brand appeals to wearers who are there, not trying to fake it.
Monograms are out. Quiet and soft are in. Fall 2023 has arrived, the looks for the up coming season focuses on not being a walking fashion brand billboard. The exact time of this style transformation escapes me but be warned, having BALENCIAGA on your chest is déclassé.
Menswear returned to a more classical approach. Gender fluidity trended on the catwalk, but sales became another matter. Guys are retreating to what they wear best. As Gucci and other disciples of showing it off looked for creative heads, the under the radar quiet brands have hit the mark with shoppers.