Paolo Ferrari’s sustainable handbag brand 959 debuted a new collection at Pitti Uomo in Florence. A wider range of styles and materials all made from up-cycled materials.

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Continuing the Before Tacky Podcast with co host Irene Serra talk to Rodrigo Doxandabarat about his brand DOTZ.
Before Tacky podcast talk to fashion entrepreneur Rodrigo Doxandabarat about his label Dotz.
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Part 2 of the Before Tacky Podcast talks about Fast Fashion and buyers behaviours. What do consumers want? Is “buying better” a trend or only a social media slogan? The panel goes in depth on the subject.
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Before Tacky podcast talks about fast fashion. The panel breakdowns the reality. Do buyers really want to pay extra for eco fashion?
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I met Paolo Ferrari at a fashion trade show in Berlin. His sustainable bags made from reused seat belts struck me as chic. I have been a fan ever sense.
Check out our Before Tacky interview with the Italian handbag designer behind the 959 brand.
Paolo speaks about why and how he creates the brand’s collections.
Advertisement: My shirt, courtesy of Esemplare from ThinkInc Communications.
I have written about this subject in the past. It is easy to protest, be a part of a movement that does not involve negative consequences. Climate change activism continues to stay on the front page. Greta made the cover of Time magazine as Person of the Year.
However, does Generation Z really feel about the planet and consumption? Primark’s revenue rose 4% with more planned store openings in 2020.
I recently ran across a New York Times article on the Instagram obsessedcrowd concerning shopping. The divergent values add up the same as 2+2=3. This is the reason many fashion brands are having a difficult time understanding what these consumers want. Hate fast fashion on social media, run to the store to get a new look, post. Buy better means buy less, yet on Instagram posting the same look twice is a faux pas that will earn negative comments. Such is the life of digital “W level” celebrity. A disposable wardrobe in the closet on Saturday, throw it in the garbage on Monday, shopping again on Friday.
Climate change is a movement, but instant gratification is an entrenched modern behaviour.