As the shopping experience changes, so must retail reinvent itself to stay relevant. On a recent visit to Paris I decided to pay a visit to the new Galeries Lafayette on Champs Elysee. The great boulevard’s stores have changed. In the 90’s this former Virgin Records Super Store offered every genre of music. I discovered Senegalese Jazz there. I remember popping listening to the new release wall.
In 2019, what is a record store? A question we will ask about department stores. As taste and consumer needs move forward, retailers need to respond. Galeries Lafayette’s new store borrows from the concept store in a bigger setting. The 3 floor layout features new brands as well as established labels. Concessions and inshore interior changes regularly while avoiding the shelf clutter of traditional stores. The obvious focus is to keep the buyer curious with a “What’s New” strategy.
Only in Paris!
Two Cafes and restaurants situated on the first floor and in the basement are designed for being seen as well as attracting the shared space working clientele. I bought a cafe and pastry then took a seat to check my schedule on my tablet.
As I have stayed a few times. Department stores continue to feel like a place where our Grandparents went to buy stocking after World War 2. Galeries Lafayette gets a good mark for bringing mass retail into the 21stcentury.
Galleries Lafayette is located at 60 Avenue des Champs Elysees, Paris
Shopping for a bargain is always an adventure. I call these outings “Fashion Expeditions”. My latest expedition took me to the Ingolstadt Village in the south of German, located in this center are over 130 stores from many top designers and brands. The center is architectural fairytale kitsch painted in soft pastel colors designed with a simple one trail layout of stores on both sides. Europeans may find it a bit plastic but being an American, I felt at home.
When shopping for bargains or at outlet centers it is important to do a bit of research. Check prices at local sales outlets then make a plan. Buying the first thing you see is not what I recommend, explore first to see what is on offer. I usually go from store to store for a first round venture to check out what store has what. For me, 50% off the retail price is minimal incentive to shop at an outlet center because they are usually outside city centers, meaning the savings have to be worth the travel.
My Store Experiences:
Ralph Lauren Price Tag
Ralph Lauren– This store had a large selection of men’s and women’s fashion.. Were the prices good? On some items, yes, I bought t-shirts and underwear. The prices were comparable to TK Maxx but with many fashion choices from the designer label, a shopper could not go wrong. The customer service was excellent. I spent 72 euros.
Bally-The Swiss luxury brand outlet store had great discounts up to 70% off, but sadly for me, nothing in my shoe size. I really wanted a pair of leather trainers at 75 euros in blue or black.
Tod’s-I was hypnotized in the Italian luxury shoe wear brand’s store. Blue leather hi top trainers or round toe suede ankle boots 70% off. I decided on the round boots, classic style for only 125 euros but there was a bit of remorse about leaving the hi-tops.
Trussardi Jeans-This brand’s menswear collections was on hit for sweaters and jackets. A button down wool sweater and slim cut pants were on my menu at 70%. The fit was perfect. The sales staff was very patient to say the least. How many sweaters did I try on? A LOT! I am sure I drove the sales people to the nearest bar at quitting time.
Sunglasses-I wandered into this small store on the corner by accident, a nice selection of brands and styles. The sales lady was welcoming telling me the store had a reduction on many designer frames. I ended up buying a pair of Marc Jacobs sunglasses for a steal at 65%.
Gant-A spacious store divided by one side for womenswear, the other for menswear. The premium brand had many items at deep discounts. I was looking for a gift. I found the perfect outerwear in the form of a 100% wool poncho at 80% off.
Gucci Jacket
Gucci-The top luxury brand retained its status even at a discount. The boutique was first class all the way from service to clothing on hand, temptation on every shelf. I wanted a bag. I saw a jacket all at a major discount. I had to walk away on blow my budget. When a person says, “GUCCI AT A BIG DISCOUNT” it is hard to walk away without feeling shaken.
A very productive shopping outing at the Ingolstadt Village, my fashion needs were met without breaking my wallet. If you are planning a “Fashion Expedition” in Europe put Ingolstadt Village on your list.
