IFA is coming this September. The large consumer electronics and technology event celebrates its Centennial in 2024 in Berlin.
This year there will be many elephants in the room
Artificial Intelligence continues to be a big question mark. The fear and misunderstanding of the new technology continue to baffle industry and individuals.
Recently, tech giant Google lost a big anti-trust case in the United States. Will the Mountain View company have to sell Chrome browser or Android operation system?
Tech and consumer brands are getting squeezed by costs resulting in many industry layoffs.
As consumers face higher prices, many have resisted upgrades, delaying expensive purchases.
Geopolitics continue to play a larger role in technology development and innovation. With China producing more sophisticated chips, other countries could break away from Western centric devices, platforms and operating systems.
IFA 2024 starts September 4th.